First things first, "vertical" rising real estate development could be categorized into single family, multifamily and commercial, either available and for lease. Among the three, the multifamily real estate investing and commercial development are closely related except that the former is primarily residential and the latter is institutional. Although this might be arbitrary, real estate investors, developers and brokers generally refer to the multifamily real estate investing when it comes to units. Residential apartments with at the least 10 units and more are already categorized as "multifamily"; and so with units of duplexes and high rise condominiums taken all together project and not on per unit or single duplex bases. This includes the "horizontal" land these structures are built. Commercial real estate investing, on another hand, generally, is malls, shopping malls, office buildings, hotels, hospitals and educational buildings. The structures could readily be changed into residential units but as they are, they serve other purposes primarily not for human abode.
Real estate marketing technically is highly capital intensive because of the lead time taken between the selling start up and the final negotiation for contract signing, meaning, the property is certified sold. Real estate marketing, however, is a "one and done" transaction. Negotiate and consummate one transaction and large cash flow is created deducted with minimal expenses, net of profit is realizable. In particular, between commercial and multifamily for sale real estate investing, the latter is recognized as more alluring to invest due to the marketing differentiation and segmentation. Demand for structures of abode covers a wide market differentiation and segmentation because the whole population strata would be the target. Commercial properties are limited to the niches of the business enterprise investor community when comparing to residential structures. Taking everything else constant, it is simpler to market or lease apartments than the usual hospital or a school. Between the high rise condominiums, taken all together, and a mall, turnover rate is faster for the former than the latter. Then, taking under consideration the economy of scale when multifamily properties are grouped all together, profit in the final analysis is greater as unit cost decreases for each and every multifamily unit built which commercial properties do not have such advantage.
Multifamily real estate investing stakeholders are lured by this business because of the economy of scale and "one and done" principle. The fact the per unit costing decreases, the spread of risks is wider as well. Leeway of defaults in multifamily property transactions is created which is unlikely in commercial or single-family properties. Multifamily marketing strategy could be subdivided right into a gradated retail sales or wholesale. That is extremely difficult in selling commercial properties, too, since hospitals and schools for example can't be sold piece by piece.
The fact retail sales is a strategy, anecdotal reports of success stories are plenty in multifamily for sale real estate investing. Retail selling can be achieved on a in your free time basis. Undergoing the "one and done" principle, cash flows are accumulated more than enough to launch the follow-up deal.